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商品編號: 9-511-034 出版日期: 2010/10/15 作者姓名: Lal, Rajiv;Kiron, David 商品類別: Marketing 商品規格: 23p 再版日期: 地域: Middle East;United Arab Emirates;Ireland 產業: Retail trade 個案年度: 2008 - 2009
商品敘述:
In mid-February 2009, Dubai Duty Free Managing Director Colm McLoughlin received the January sales report. He left the report lying on his desk unopened and went to walk around the shops as he did every morning. When he returned, he sat down at his desk, looked at the cover of the report, then called his wife, Breeda, to confirm that they were hosting a dinner party that weekend for some friends from Ireland who were in town for a golf tournament Dubai Duty Free was supporting.
涵蓋領域:
Emerging markets;Sales strategy;Value creation;Strategy
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